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How to buy
branding services

Whether you need to create an identity from scratch, evolve or transform an existing brand the range of suppliers is vast. The quality of service and fees can vary dramatically, and the myriad options can be overwhelming. This website is a guide to the likely cost and type of supplier that will achieve the best result. Select your requirements in the active menu items below.

Brand Identity Origination

LOGO DESIGN

symbolwordmark

The primary purpose of a logo is to carry the name of a brand. A visual symbol can also help create distinction. In most logo design only exercises the symbol is tenuously connected to the proposition. For some businesses logo design is enough.

50 – 500 GBP

BRANDMARK
SOLUTION

symbolwordmarknarrative
Understanding
Visualisation

A brandmark is determined by a strategy-oriented narrative that takes into account the development of related visual and verbal assets in future. If budget rules out a fully formed brand identity then consider a brandmark solution.

500 – 2K GBP

BRAND IDENTITY
SOLUTION

symbolwordmarknarrativelook & feelidentity systembrandbook
Understanding
Visualisation

When every aspect of a business is aligned the brand inspires people to engage more. Each and every asset recalls the entire brand, creating and maintaining preference, fostering advocacy, attracting talent and growing business.

3 – 350K GBP

INCREASING SOPHISTICATION

There is only so much that a logo can communicate about a brand. The most sophisticated brand identity is one that is unified by a small set of organising principles across the broadest range of interrelated assets.

Touchpoints

DIGITAL

WEBSITE
WEB APP
MOBILE APP
E-COMMERCE
SOCIAL MEDIA
FORUM

ANALOGUE

PHYSICAL PRODUCT
PACKAGING
ENVIRONMENTS
PRINT COLLATERAL
VEHICLE LIVERY

Brand Identity Experience (BIX)

The experience that people have of the interrelated elements that make up a complex and discrete entity is best referred to as the brand identity experience (BIX). This can be considered across three categories: language, materials and behaviour. BIX is distinct from brand experience (BX), which is concerned with a direct engagement of specific products and services.